There is no doubt that social media enables us all to share what we are doing, thinking and feeling like never before. There are great opportunities for organisations to tap into the insights and conversations that customers and potential customers are sharing online.
As highlighted in previous posts, I’m trying to make sense of the world of social media, hoping to navigate through it and establish some common etiquette. Recently I was out with two friends who seemed to spend a lot of time updating various statuses that they were out in a bar having dinner and drinking wine. I felt a bit bemused at all the time spent frantically texting, tagging and updating that detracted from the real life chat we were having.
It made me wonder if we are spending too much time ‘sharing’ at the expense of real life experiences.
Often we know what our friends are up to because their status tells us; on the one hand this is a great way of being connected, on the other if you spend your real life time updating that you are “Having a great time with blah at ‘name drop’ cool place” then I’m not so sure its such a great idea.
I would like to question people’s motivation for sharing; is it a competition as to who can be tagged in the coolest places with the sexiest people? Or is it about proving your wit and intelligence? Or is it for a sympathy vote and attention? Or is it a combination of all of the above? Who are your status updates for? Yourself? Your friends? Your enemies?
If you are in real life having a real life experience, does posting something to tell everyone detract from that experience or does it enhance it?
Personally, my view is if you are having a conversation in real life, unless it’s a life or death situation I think it’s rude to be on your phone updating, surfing the net or whatever. Your focus should be on the present.
I found this brilliant piece on YouTube which to some extent sums it up.
Don’t get me wrong, I’m on Facebook and I love Twitter – a lot. I learn lots, ask for help and information and in turn hope that I provide useful tweets to the people who follow me.
My point is that sharing the moment on social media should not be at the expense of experiencing and sharing a real life moment.
I’d be interested to know what you think….