In the Olympic ticket fiasco I somehow managed to get Centre Court tickets for the first day at Wimbledon.
Warned about airport style security and long queues we arrived early. A rare thing happened; the sun was shining so we decided to sit outside. We went up to Henman Hill or Murray Mount (whatever the hill at Wimbledon is called this year) to see if there was any other Olympic coverage happening on the big screen.
The people next to us said that they heard that there was going to be some ‘special surprise guests’ at 11am so we stayed, placing bets that it would be, (and really hoping that it wouldn’t be) Cliff Richard singing ‘Summer Holiday’.
Then someone got up and started dancing. It looked a bit weird. Then we realised she was one of the main dancers from the Opening Ceremony the night before. Then lots of other people started dancing. Then more. And more. Then we finally caught on that the ‘special surprise guests’ were this flash mob. They were awesome. You can see it here.
The dancers were excellent. It lasted about 5 minutes and then everyone went back to ‘normal’ as if nothing had happened. Apart from the cheers and whoops and laughter from the crowd.
I’ve never seen a real live flash mob before. It was really exciting and weirdly emotional. And although we were only watching in awe, we still felt part of something. All of us on the hill shared a unique moment. I felt part of something special. I was practically in tears with excitement about the day. And I was not alone. It was incredible.
So in fundraising we know that people take action based on an emotional response. So would it make sense to use the flash mob concept to engage groups of supporters in an emotional way when asking them to consider taking action for a cause?
I found these flash mob examples;
A way to get people to take their seats at a charity dinner and dance.
A way to get a campaigning message about recycling across.
Has anyone used the flash mob concept in their fundraising or campaigning? And if so what were the results? I would love to know.