Why we have our best ideas in the shower

This evening I watched the live stream of a RSA talk by Jonah Lehrer about new research that is deepening our understanding of the human imagination.

Not actually being at the RSA in real life was a strange experience, I felt like I was intruding as people arrived and I watched by myself. In silence until the speakers took the stage. It was also a modern-day miracle given my recent service from Virgin Broadband.

The talk was based on Lehrers new book Imagine: How Creativity Works, which explores where creative thoughts originate.


No I’m not being rude. CRAP is apparently an acronym for Compound Remote Associates Programmes.

CRAP is like the word puzzles you get in the Sunday paper. Unrelated words are presented and the problem is to find a fourth word that relates to them all, e.g. for the words; pine, crab and sauce  – the solution word is apple.

The study showed that the creative insight that comes before a solution, can be detected in the brain 8 seconds before it arrives. It’s identified by functional resonance imaging and electroencephalography.

In plain English this means that the bit of the brain behind your ear that scientists don’t know huge amount about shows a sharp spike in alpha wave activity. This alpha wave pattern closely resembles that of someone who is in a relaxed state.

Therefore the conclusion is that if you are in a relaxed state (and a good mood too apparently) you are far more likely to develop creative thoughts.

So this is good news. If we can relax more, and spend more time on the activities that relax us; going for a walk, having a bath, taking a break from our desk or having a few beers with friends (A different study showed that undergrads who were too drunk to drive had a 30% higher success rate in solving these sorts of problems… make of that what you will) it will help us be more creative.

The bad news is that for many people it is hard to relax and switch off from the stresses of daily life. Also relaxation alone wont cut it. According to Lehrer to master the elusive skill of creativity we also need grit, serendipity and real life face-to-face interactions.

And to find out more you can see the RSA film of the event here.

Perhaps that explains why so many of us have our best creative ideas in the shower?


9 responses to “Why we have our best ideas in the shower

  1. And this is why, as creators and fundraisers we must always have the iPhone or pen and paper by the pillow. For all the ideas and solutions that present themselves in the early hours!
    I have several notebooks full of them!
    Great blog Lucy. 🙂

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  3. Hi Lucy, nice insights as always.
    Meditation is now being recognised as the quickest and most effective way to enter alpha state relaxation, and it can be achieved in less than five minutes! By all accounts this is beneficial on many levels for practitioners.
    I recently started this daily ritual by joining Deepak Chopra’s free 21-day Meditation Challenge on chopra.com and found it boosted my creativity and resistance to stress.

  4. Thank you – that’s v.interesting about the Meditation Challenge. Glad its having such a positive impact.

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