My priorities have changed a bit over the years. These days I’m a marketers dream; anything that says anti gravity or anti ageing or age defying and I’m there. Can’t get enough.
This birthday I have to admit that I have been very impressed with the direct marketing I have received. Lots of organisations are helping me celebrate. Facebook Causes are onto me and even Next are offering me £5 off my ‘birthday’ order. This is a big improvement from the birthday direct mail I used to get a few years ago.
From about 1997-2003 I used to get mail from one of those companies that take free ‘glamour’ shots of you in Vaseline edged lenses and then charge you hundreds of pounds for the prints. I think they were featured on Watchdog once. Every year the letter started, Dear *Harriet, Have you ever wanted to look really beautiful like the models in the magazines…? one year the letter made me cry real tears.
So my point? I’m getting to it. I treat my birthday like many people treat New Year, as an opportunity to reflect on what has happened in the last 12 months and hatch fresh plans for the future.
So this year I have been thinking about who has inspired me. Who has made an impact on my life. One such person is Simon Berry.
Simon and his partner Jane are the inspiration behind Colalife, a charity that hopes to be able to use Cokes distribution networks to get vital medicines out to rural areas in Africa in order to save lives. Simon and Jane have given up their day jobs and are about to move to Africa to get the Zambia Colalife pilot up and running. Awesome.
So, if you were thinking of buying me a birthday present, and actually even if you weren’t, please can you help Simon and Jane help children who are dying in Africa because they don’t have access to basic medicines that you and I take for granted.
Just £1 will fill an AidPod with simple medicines to help a mother in rural Zambia rehydrate her child and save her child’s life (there are only 70 retail pharmacies in the whole of Zambia – and public clinics can be a 20 kilometre walk from home).
So together we can help save lives. We don’t need to look beautiful like the models in the magazines. We just need to make a difference. Right now.
*yes according to my passport Harriet is my first name.