Category Archives: birthday

You are awesome. We will be back.

Most days I am thoroughly underwhelmed by mediocre customer service experiences.

It amazes me that in a competitive marketplace how little emphasis seems to be placed on providing outstanding service, especially when we know that personal recommendations are key in helping people make purchasing decisions, whether buying a new product or choosing what charity to support.*

If you receive poor or mediocre service you might not say anything. You just might not return. If the service is diabolical you probably will tell the world in order to stop anyone else having he same bad experience, or sometimes to give the diabolical service provider the opportunity to put it right. (You can see some of the best diabolical service complaints letters that went viral here)

So when something exceptional happens it really stands out. Something exceptional happened this week and I want to tell you about it.

I went for lunch with a friend at the Oxo Tower Brasserie on London’s Southbank. It’s on the 8th floor and has stunning views over the city. It was her birthday.

TG51We had a delicious meal and while we were waiting for coffee something unexpected happened. Our waiter, Marco, arrived at our table with a plate with Happy Birthday written on it in chocolate sauce accompanied with a scoop of ice cream with a candle in it.

My friend thought I had arranged it. (For a fleeting moment I thought of taking the credit, but I had to confess I hadn’t been that thoughtful.)

TG50

I asked Marco how he knew. He said he had overheard us talking when we toasted with our wine earlier and he thought it would be a nice thing to do.

It was more than a nice thing to do. It was awesome.

So a scoop of ice cream with a candle on is no big deal. The big deal was that someone was paying attention to us, understood that it was a special occasion and took the time and effort to do something to make us feel special.

Exceptional service like that is so rare. Yet in a competitive marketplace if you don’t offer exceptional service how do you get your customers to return and recommend you to others? The same applies to your supporters and donors.

It takes a bit of extra effort – but the result was that Marco and the Oxo Tower Brasserie stands out in a crowded marketplace of average experiences.

So thank you Marco for being a brilliant waiter and making our day. You are awesome. We will be back.

*Recent research claims that 90% of consumers trust peer recommendations (Source)while only 14% of people trust advertising.  Source: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007

 

 

I love infographics

I love infographics. I love infographics so much that I’ve written a blog about them.

An infographic is short for ‘information graphic’ and is a visual representation of information data or knowledge. They are the perfect tool for presenting complex information quickly and clearly.

How much information do you receive on your average day? For most of us it’s more that our brains can process. As we become increasingly connected through use of mobile and online technology our attention spans are becoming shorter as we try to process increasing amounts of information. As we flit from task pretending ‘multi-task’, the ability to filter information is becoming more and more important.

So the task for anyone getting their message to stand out amongst all the background noise is becoming harder than ever. I think infographics are a good way to grab attention and they tend to be shared widely via digital media. This blog by Mick Dee provides some good examples of how infographics work and some tips for developing your own.

So given what a great tool an infographic is for expressing complex issues in a compelling way and demonstrating impact, I am surprised that more charities are not using them. Infographics can showcase a charities expertise, demonstrate their view in a wider political and social environment or could be a way to thank donors or keep them up to date on progress. They provide visual clues on the cause and can bring a sense of fun where appropriate.

Howard Lake has been collating examples of fundraising infographics here. My favourites include;

Leeds University’s Alumni & Development Team have presented the results of their matched giving campaign in infographic form as a thank you to the donors who gave. It will appear on the back cover of the next donor newsletter. Brilliant.

The Bill and Melinda Gates Foundation have some interesting infographics, including an interactive one on it’s campaign to end malaria.

Charity water and eNonprofit Benchmarks Survey are both making good use of infographics to communicate their messages. Click on the links on the images to see in more detail.

 

 

 

 

 

 

 

So next time you have a message to get across to donors, supporters, volunteers, staff or the general public, bin the lengthy word document or email, and think if using an infographic will work harder in cutting through the background noise to enable you to get the results that you want.

Will you donate just £1 for my birthday?

So its my birthday, I’m another year older. 38. How has this happened? Seems like only yesterday I was hanging out at Virginia Water Lakes with Stan Gower in my knee socks and sandals.

My priorities have changed a bit over the years. These days I’m a marketers dream; anything that says anti gravity or anti ageing or age defying and I’m there.  Can’t get enough.

This birthday I have to admit that I have been very impressed with the direct marketing I have received. Lots of organisations are helping me celebrate. Facebook Causes are onto me and even Next are offering me £5 off my ‘birthday’ order. This is a big improvement from the birthday direct mail I used to get a few years ago.

From about 1997-2003 I used to get mail from one of those companies that take free ‘glamour’ shots of you in Vaseline edged lenses and then charge you hundreds of pounds for the prints. I think they were featured on Watchdog once.  Every year the letter started, Dear *Harriet, Have you ever wanted to look really beautiful like the models in the magazines…? one year the letter made me cry real tears.

So my point? I’m getting to it. I treat my birthday like many people treat New Year, as an opportunity to reflect on what has happened in the last 12 months and hatch fresh plans for the future.

So this year I have been thinking about who has inspired me. Who has made an impact on my life. One such person is Simon Berry.

Simon and his partner Jane are the inspiration behind Colalife, a charity that hopes to be able to use Cokes distribution networks to get vital medicines out to rural areas in Africa in order to save lives. Simon and Jane have given up their day jobs and are about to move to Africa to get the Zambia Colalife pilot up and running. Awesome.

So, if you were thinking of buying me a birthday present, and actually even if you weren’t, please can you help Simon and Jane help children who are dying in Africa because they don’t have access to basic medicines that you and I take for granted.

Please sponsor the Colalife cyclists Nigel and Bill who are cycling 400 kilometres across Normandy to raise a target of £6,000  to save lives. So help them out.  You can sponsor them here. 

Just £1 will fill an AidPod with simple medicines to help a mother in rural Zambia rehydrate her child and save her child’s life (there are only 70 retail pharmacies in the whole of Zambia – and public clinics can be a 20 kilometre walk from home).

You can also tell your friends on Facebook and Twitter and perhaps some of them will donate £1 too. Or maybe more…….

So together we can help save lives. We don’t need to look beautiful like the models in the magazines. We just need to make a difference. Right now.

That’s all.

*yes according to my passport Harriet is my first name.